The Bennifits of Video Marketing

Months ago, I wrapped up shooting a video for a local hair salon,Texture Hair Boutique. Since launching the video (On just one of my business page) I've noticed a huge increase in traffic and organic reach compared to our average content. 
Why is video marketing so powerful? Here are some of the top three reasons as to why Promo Video Marketing works: 
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1) It's easier for your audience to consume. 
People would much rather sit through a 1-2 minute video than read paragraph after paragraph of that fluffy content most of us have on the landing page of our business website. It is also proven that people feel more of a connection with the business after watching a video rather then viewing a written post or image. 
2) It helps to creates trust & loyalty. 
Through video marketing, you are able to easily display your personality & passions to your audience, which untimely help them connect with you. It also helps breath soul into your business & brand. Videos are also much more memorable then other forms of marketing. 
3) It drives sales & gives you an edge over competition. 
People are far more likely to watch a video then read a post, ad or a written email marketing campaign. Due to that fact alone, the number of potential customers you reach will increase. Videos help to display a product/business/service in a way that posts and ads can not. This will also give you an edge over competition because your potential clients will feel like they already know you & what you are all about.   
{If you are wanting some statistics as to why video marketing is the way to go, then check out THIS article.}