Your brand’s overall message is important. You need positive, compact statements that speak to your customers, their needs and why they should choose you over the competition. Your message is what leaves a positive impression of your business in your prospective customer’s mind. It will give your business not only a voice but a soul as well because it communicates your missions and values. The best way to start determining your brand’s message is to is answer the following questions:
I wrote down all of my answers to the questions for a pretend pet grooming business and then converted that content into a word cloud. I noticed that “passionate” and “organic” were used most often, so I decided to really include those words in my messaging framework.
You want to take your keywords, as well as the answers you filled out to help form the following statements that will resonate with your target audience. You want your messaging to be as clear and simple as possible while conveying all the necessary information.